Website prices in Estonia range from €300 to several thousand — and the gap isn't arbitrary. Let's look at exactly what drives the price, so you can make an informed decision.
Website price depends on three main factors: the scope of pages and functionality, whether the site is hand-coded or template-based, and whether the price includes SEO or content writing.
Template-based solutions (e.g. Wix, a basic WordPress setup) are cheaper, but limit speed, design freedom and, in the long run, search visibility. A hand-coded site (e.g. built on Next.js) costs more, but is faster, more secure and scales better.
A starter package suits a small business that needs a representative, business-card-style website: a handful of pages, a contact form, a mobile-friendly design and basic SEO setup. It's a solid choice when the website is still a first step and the budget is limited.
If the website plays a significant role in sales (e.g. an online store, a booking system, a price calculator), or if you want the site to help you get found organically on Google, it's worth choosing a more thorough package that includes a CMS, structured data and an SEO foundation.
Price usually reflects scope, not arbitrary markup. The most important thing is choosing a partner who explains exactly what's included in the price — and whether the code stays yours, rather than locked into a platform.
Want to apply this to your own business?